Pratyaya Analytics - By Focus Area

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Areas of Service Offerings

Sales:	Customer Analysis:
Pipeline Mgt Sales Forecast New vs. Renewal Business Bookings/Sales Analysis Capacity Modeling Competitor Analysis Channel Analysis Sales Performance Reporting	Install Base Analysis Customer Retention/Renewal Loyalty/Customer Lifetime Analysis Customer Satisfaction Analysis Loyalty/Customer Lifetime Analysis Cross-Sell / Up-Sell Analysis Customer Product Diversity
Marketing Analytics:	Product Analysis:
Marketing Measurement - Segmentation & Sizing Product/Customer Segmentation & Profiling Prospecting Purchase Likelihood Analysis Loyalty/Customer Lifetime Analysis Customer Satisfaction Analysis Marketing Mix Modeling & Optimization Marketing ROI Analysis	Product Life Cycle Profitability Analysis Pricing Discounting Average Selling Price